Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

We’ve been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it’s worth discussing how the brand has evolved. More than once in my relatively brief advertising career, I’ve heard the words “It should be sort of… sort of James Bond-ish.” or “You know Double-O seven s%@*, man.” The iconic character that became a brand has evolved into an adjective. And this is the greater truth. After almost 60 years of being in existence, the James Bond brand is one of…

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Get The Best Cars For You

Get The Best Cars For You

If travelling is a major part of your life then you need to make sure that you opt in for the best car rental services today. One of the biggest advantages or rental services is they provide you with personalized service that you will not otherwise get when you hire radio cabs for instance. Radio cab services are very straight forward and they just take you to your destination and drop you. There is no personalization and no courteousness from the driver and you don’t even feel comfortable during the…

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