We’ve been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it’s worth discussing how the brand has evolved. More than once in my relatively brief advertising career, I’ve heard the words “It should be sort of… sort of James Bond-ish.” or “You know Double-O seven s%@*, man.” The iconic character that became a brand has evolved into an adjective. And this is the greater truth. After almost 60 years of being in existence, the James Bond brand is one of…
Read MoreNeither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing
