Talk about under the radar! Arizona Emergency Products (AEP) of Phoenix has responded to a growing market that few people are even aware of: installing lights, sirens and other products and systems for emergency vehicles. Until AEP arrived on the scene, the options for modifying police and emergency vehicles were typically inefficient, unreliable and inconsistent. And that became an opportunity for Mike Chamberlain, a former auto mechanic turned president and chief executive officer of his new business. Chamberlain started small with a staff of five employees (all of whom are…
Read MoreMarketing 101; Building a Niche Market for Your Business
